SelectBuild
Launch Commercial

How do you communicate the launch of a three billion dollar integrated construction company at the largest home building trade show on the West Coast? With an eye-catching commercial, that’s how. When you only have seconds to capture a passerby’s attention, the message has to be clear and to the point, while at the same time illustrating the magnitude and depth of bringing together several independent construction companies under one umbrella. This spot was also simultaneously broadcast online on the company launch web site we created.