SelectBuild
Presidents' Commercial

When we were tasked with producing a commercial where the key messages must resonate with both external and internal audiences, it became clear to us that the top executives from across the country had to participate. We knew that many of the company leaders had name recognition in the industry so presenting them in person on the screen would provide greater impact to all of the target audiences. We also needed to make certain the script was fluid and our visuals would support the key message points.