Signature Properties
LIve Secure

With more than a decade of experience in the homebuilding industry, we know housing slumps equal uneasy buyers and tighter marketing budgets. So when Signature Properties decided to combat homebuyer uncertainty with their unprecedented two-year price guarantee program called Live Secure at all of their Northern California communities, Shennum Green implemented marketing strategies that got them the most bang for their buck. Keeping the fast-turn deadline in mind, Shennum Green designed a multi-faceted launch for Live Secure, including a custom microsite for consumers, a new advertising campaign and aggressive public relations outreach to key local and national media outlets. Did it work? We guarantee it! Dramatic boosts in traffic and sales at communities, plus more than 25 unique hits in leading TV and print media outlets, including an in-depth story on national ABC World News and local ABC 7, and features in the East Bay Business Times, Contra Costa Times, and Bay Area Newsgroup publications, provided a bright gleam of light in a gloomy market.