Press conferences, regular features, press releases, media kits, and VNRs were all a part of the overall scope of work.

Results: Upon signing Shennum Green in 1999, PCR grew from $6 billion to more than $12 billion in annual sales. On a yearly average, Shennum Green was responsible for attracting in upwards of 100 – 150 media impressions. Exposure has included Cnet, CNBC, Associated Press, ABC News, Yahoo!, New York Times, and numerous industry publications.

Additionally, Krafchow went from an unknown corporate leader to one of the most requested speakers in the industry. He was named one of the Top Four Industry Influencers based upon a national study conducted through National Association of Realtors. He was ranked with Coldwell Banker (national), C-21 (national) and Remax (national), and was the only regional broker named in a national survey.

Brand Awareness, Executive Profiling, Image Control

Situation: This 115-year-old company desired a change in market position and image, from an old school to a progressive technology-based company that would be attractive to consumers and agents in the new millennium.

Program: Shennum Green was under long-term contract to attract media attention and support from three primary audiences: 1) Industry Media 2) General Media 3) High Tech Media.

An initial aggressive public relations launch took place in 1999 and continued its momentum through the introduction of new technology, a unique position as a market leader in the Western United States, and an emphasis on positioning Ed Krafchow, the company’s president, as the visionary leader of not only the company, but an $800 billion a year industry.