24 Hour Fitness
Direct Mail

Our client needed help retooling a struggling fitness program aimed at teens. No strangers to hard work and sweat, we quickly got to work retooling and streamlining the marketing messages. When we presented the comps, the client picked up the first one, folded into its intended three-dimensional pyramid shape, dropped it on the table and said, “That’s it. It’s perfect!” The result was an overnight success. Their program turned into an immediate profit center for them, and we won a couple of awards for our efforts. Just another day at the gym and the office.