Dutra Realty
Trade Media
With more than $1 billion in annual sales, Dutra Realty was one of the best-kept secrets in the Bay Area. Shennum Green Inc. was hired to reveal Dutra Realty with a comprehensive public relations program designed to build credibility for the company's president; position the company as a progressive independent among industry consolidation trends; and introduce the company as a technology leader. And reveal we did. Shennum Green’s PR efforts resulted in featured coverage in Inman News, Real Estate Magazine, Real Trends, National Relocation and Real Estate Magazine, Realty Time, and California Association of Realtors. Plus, local coverage resulted in increased local consumer interest and sales, including placement in virtually every major Bay Area newspaper and business publication.
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