Prudential Realty
Trade Media

This 115-year-old company desired a change in market position and image. The goal was to transform Prudential from an old-school company into a progressive technology-based company that would be attractive to consumers and agents in the new millennium. An initial aggressive public relations launch took place in 1999 and continued its momentum through the introduction of new technology, a unique position as a market leader in the Western United States, and an emphasis on positioning Ed Krafchow, the company’s president, as the visionary lead of not only the company, but an $800 billion a year industry. Press conferences, regular features, press releases, media kits, and VNRs have all been a part of the overall scope of work. We attracted in upwards of 100–150 media impressions. Exposure included Cnet, CNBC,Associated Press, ABC News, Yahoo!, New York Times, and numerous industry publications.