The Olson Company• City Walk
Art and Soul Festival Inman Booth

When the East Bay’s largest festival takes place just outside your door during Labor Day weekend–you take advantage of the situation. Now let’s say all your doors are for sale at a new luxury condominium community in downtown Oakland. Jackpot. After sponsorship recommendations, we got busy designing a portable custom booth that would stand out among all the other booths lining the street. By incorporating the community’s branding and messaging with attention-grabbing graphics, the booth acted not only as a stylish shelter from the heat, but a portable marketing tool that was hard to stroll past without taking a look at the buzz surrounding City Walk. Our efforts didn’t stop there. We also created a custom tablecloth, community-branded giveaways, including a custom jazz CD, a tabletop display and flyers to ensure the inside was just as enticing as the outside.