City of Pleasanton
Toys 4 Tots

Each year, the Livermore-Pleasanton Fire Department partners with the U.S. Marine Corps for the annual Toys 4 Tots campaign to provide new toys for impoverished children at Christmastime. We answered the call from LPFD to help raise awareness of the campaign. Our approach was to design a poster, issue appropriate press releases, and orchestrate an event with a local radio station to increase donations. The seasonal campaign saw record donations in 2007, and we were thrilled to be a part of such a worthwhile cause.