SPF-1000
ALZA Corporation

Our client installed a 1,000-watt solar power field—one of the largest privately owned of its kind in California. We were hired to execute a public relations program for the installation and launch of the project. We opted to brand the project with a catchy name and logo. So, the solar panel field providing 1,000-watts of the sun’s energy became SPF-1000. The name and logo were so catchy that we won a gold Addy Award for best logo of 2007.