Championship Rugby of North America
Target Plan

Starting a professional sports league is no easy task. While seeking potential investors, the client relied upon Shennum Green to create a strategy to position the rugby league prominently in national and international media, identify key franchise markets, create a brand and logo, and develop a marketing plan to promote the league. The result is CRNA, Championship Rugby of North America, and a buzz that is fueling support for the country's first professional rugby league.