The design for product packaging for Irrigation Direct included a delicate balance between traditional consumer and distributor aesthetics. We needed to make sure it wasn’t too consumer-oriented for the contractors and wasn’t too contractor-oriented for consumers. The result was distinct packaging with a more toned-down color palette with use of photos instead of typical line drawings all while featuring recognizable company images and consistent branding for the new company.
6160 Stoneridge Mall Rd. Ste. 290 • Pleasanton, CA 94588
t. 925.460.8301 • f. 925.460.8307